Lately I’ve been talking with Johan Stokking about several interesting things. One point was the growing the Internet bubble that is growing at the moment. The current bubble will grow larger than the previous one, and also will have more impact if it bursts.

I’m talking about all Web 2.0 companies, like Google but also several others. Those companies are interesting because they are personal. People can do things in a personalized environment, a huge difference from static web pages. One point to care about is the privacy. There is a lot of discussion around Google and that kind of thing (so I won’t go into depth about this).

But there is even a larger problem those Web 2.0 companies need to solve, if it even is solvable. I’m talking about advertisements. People hate them, even when they are personalized. All those Web 2.0 companies rely on those advertisements. Also business plans of new Web 2.0 sites include being purchased by Google (or Yahoo, etc).
The popular Firefox extension AdBlock can easily block advertisements on a web page. Several websites blocked Firefox because of that extension. Something I think it indicates the need of the web site owners to display advertisements, as well as the need of the people who browse to block the advertisements.

So, when will Google die? I don’t know. But for a company where over 99 percent of the incoming money is earned from advertisements, it is just waiting for the day people stand up and advocate their own privacy.

Your client wants a Web site. A successful Web site. One others want to talk about, link to and bookmark it.

What is needed for that? That question is the red line thorough Mike’s article about preparing a Website for SEO success. The focus is not only on the developer, but also on the client himself.

“Getting to the top of Google, for instance, isn’t as difficult as, say, swimming the English Channel, and is really quite doable, but it won’t happen by itself.”

It might also be a good idea to let the client read this article as well, moreover there is also much information especially for them.

Joost compares on Marketing Pelgrip a pub with a Web site. With that in mind, (SEO) marketing can be found in free beer. Funny and handy article.

Where can a Web site also compared to?